Your A/B tests are trapped in a cesspool when they should be in the sewer. Do you really care why A/B testing is analogous to unwanted liquids? Not yet, so I’d better get right to the point. On the rare occasion that it rains in Austin we get these deep puddles in the backyard. Of course it would be better if the water would flow out into the street and into the sewer, but that’s not how gravity
![Out of the cesspool and into the sewer: A/B testing trap](https://cdn-ak-scissors.b.st-hatena.com/image/square/7d529319c3cdec921554953c8317fe7635def0a5/height=288;version=1;width=512/https%3A%2F%2Fblog.asmartbear.com%2Fwp-content%2Fuploads%2Flocal-minimum-global-maximum.jpg)