Let's reconsider our "users"# Let’s reconsider our “users” us·er /ˈyo͞ozər/ Noun 1. A person who uses or operates something, esp. a computer or other machine. 2. A person who takes illegal drugs; a drug user. Synonyms consumer During a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question. “Why do you all call your customers ‘users’?” “I don’t know. We’ve always called them tha
