Welcome back. Have you thought about subscribing? It's free. seths.blog/subscribe It’s not clear to me why business plans are the way they are, but they’re often misused to obfuscate, bore and show an ability to comply with expectations. If I want the real truth about a business and where it’s going, I’d rather see something else. I’d divide the modern business plan into five sections: Truth Asser
![The modern business plan](https://cdn-ak-scissors.b.st-hatena.com/image/square/338b5f24ed35f470ed938ae86dc77717080c9f84/height=288;version=1;width=512/https%3A%2F%2Fseths.blog%2Fwp-content%2Fuploads%2F2018%2F05%2Fsethgodin_10.jpg)