The button, which launched in April at f8, Facebook's developer conference, is now present on roughly 2 million sites around the web, from sports sites to news organizations and many other kinds of publishers. A media analytics lead on Facebook's Developer Network Insights team crunched some numbers and found that Facebook Likes don't just generate interesting data about the "likers" (a.k.a. Faceb
For years, brands have been using their Facebook Pages to connect with customers. As Facebook blossoms, so does brand ingenuity, and in recent months we've seen a surge in campaigns that inspire Facebook giving, incorporate Facebook Places and feature Facebook as a prominent part of product reveals and fan exclusives. Application makers are also building tools that small and big brands alike can u
Earned media is complicated. Google’s algorithm changed 729 times, just in 2022. Our algorithmic-proof strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest. We’re experts at making complicated things simple. If you’re not in the top 3 spots for the keywo
Understanding How and Why Facebook Users Interact with Brands While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. First, the good
Earned media is complicated. Google’s algorithm changed 729 times, just in 2022. Our algorithmic-proof strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest. We’re experts at making complicated things simple. If you’re not in the top 3 spots for the keywo
Become a Better MarketerGet Ongoing Marketing Training & SupportBEGIN YOUR JOURNEY NOW It's no secret that Facebook is the most powerful social network on the planet. With 500 million active users, Facebook represents a huge opportunity for smart businesses. To take your Facebook marketing to a new level, here are hot Facebook marketing tips direct from the top industry pros. You'll want to incorp
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