Where Attention Flows, Money Follows
[Translations: Japanese] The new rules for the new economy can be summarized as: Where ever attention flows, money will follow. Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention. Maintain an incoming flow of a
1,000 True Fans
This is an edited, updated version of an essay I wrote in 2008 when this now popular idea was embryonic and ragged. I recently rewrote it to convey the core ideas, minus out-of-date details. This revisited essay appears in Tim Ferriss’ new book, Tools of Titans. I believe the 1,000 True Fans concept will be useful to anyone making things, or making things happen. If you still want to read the much
Better Than Free
[Translations: Belarusian, Chinese, Estonian, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish] The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whol
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