When Marvel initiated an ambitious relaunch of their X-Men franchise in 2019, they required a new creative direction that touched on every aspect of the line, signalling a new Dawn of X. Building on a new “X” brand mark a comprehensive publication program was developed that included bespoke typography, logos, book and cover design—resulting in increased brand awareness and engagement through a uni
Thomas.Matthews is a communication design studio committed to good* design and sustainable practice. Since 1998 our work has brought together identity, architecture, information and human experience. *Appropriate Everything starts with an idea. Good thinking makes design that is memorable, beautiful, makes a point and tells a great story. TM works ›› *Sustainable We are determined to find a way. W
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