IPad's Early Adopters Are Gazing at the Ads -- for Now | Digital - Ad Age
IPad's Early Adopters Are Gazing at the Ads -- for Now Pointroll Says Target, Ford, Marriott, Unilever Seeing High Engagement Rates After Four Weeks on Platform NEW YORK (AdAge.com) -- It's early days for advertising on Apple's iPad, but advertisers running campaigns on the device over the last four weeks say people are watching -- and a lot more than your typical rich-media web ad. A Pointroll iP
Liodice: 10 Events That Transformed Marketing | CMO Strategy - Ad Age
Founded in 1910, the Association of National Advertisers is celebrating its 100th anniversary this year. Originally known as the Association of National Advertising Managers, the organization began in Detroit with representatives from 45 different companies. Their purpose was "to advance the knowledge of advertising as far as may be possible, to an exact science, so that members could expend their
Online Measurement: 16% of the Web Clicking Display Ads | Digital - Ad Age
What to Measure? Only 16% of the Web Is Clicking Display Ads But ComScore, Starcom Study Shows Banners Are Still Effective -- Especially When Paired With Paid Search NEW YORK (AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study
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Google Lures Local Advertisers With Auction-Free Ad Buying | Digital - Ad Age
Huffington Post More Valuable Than Some Newspaper Cos. - Advertising Age - DigitalNext
Marketers, Media Giants Mobilize to Challenge Nielsen | Media - Ad Age
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