http://www.farfar.se/awards/cannes2007/heidies/
Six video cameras, 24 hours a day, live for 5 straight days on diesel.com. Two gorgeous and crazy girls stole the new Diesel Intimate collection, kidnapped a nice guy, locked themselves (and him) in a hotel room. While wearing Diesel Underwear all the time the Heidies went on to get their 15 MB of fame. Demo of the live site Get a taste of what the live experience was like. Branded content 24/7 w
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