There seems to be this idea going around that usability testing is bad, or that the cool kids don’t do it. That it’s old skool. That designers don’t need to do it. What if I told you that usability testing is the hottest thing in experience design research? Every time a person has a great experience with a website, a web app, a gadget, or a service, it’s because a design team made excellent decisi
It starts with any number of scenarios: Design and development have taken too long to produce a prototype, you need to release in three weeks, and you suspect there may be design flaws. You are trying to incorporate usability testing into an Agile development process. Or maybe you simply want to pare down your process to make it shorter and less expensive. Completing usability testing quickly is a
November 25, 20085 Ways to Get Usability Testing on the Cheap Usability testing is a good idea for any new web site. Increasing the usability of your web site is a good idea because it will increase visitor satisfaction, which in turn increases sales and user loyalty. On the business savings side, usability testing can also save you money in development, maintenance, and support costs. Unfortunate
Strategy & Brand Management for Digital-First OrganisationsThe humble tortoise. It's not the obvious choice for any situation. It isn't fast. It's not woman's or man's best friend. You can't teach a young tortoise new tricks. Yet the humble tortoise is not without merit. It's dependable. Tough. Competent. Steady. Long-lasting. That's why we like it. A good idea, executed consistently and intellige
Five second testOptimize the clarity of your design or message by measuring first impressions and recall. What is a Five Second Test?Five second testing is a user research method that help you measure a users first impression of your design. It’s commonly used to test a users recall and assess if your design is effectively communicating it’s intended message. Why is Five Second Testing important?F
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