By: Peep Laja Published: Jun 23, 2019 | Last updated: Dec 26, 2022 If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site. What’s website credibility? And why is it important? BJ Fogg, the world’s leading researcher on web cre