PRに関するiseeaiのブックマーク (1)

  • The Future of Public Relations and Social Media

    In the past decade, the Internet has had a huge impact on how PR professionals function. As of late, social media is changing the face of PR, as well. We interviewed 14 PR pros on the future of public relations and how they see social media changing the industry. We collected their thoughts on how social media will affect the future of the press release, the evolution of social platforms, current

    The Future of Public Relations and Social Media
    iseeai
    iseeai 2010/08/17
    『広報とソーシャルメディアの未来』。"ソーシャルメディアとの連携や、コメント機能、共有機能などをもつニュースリリースが増加→ターゲットとのコミュニケーションが増加→担当者の人間力の重要性が増加"との考察
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