Keiichi Matsuda stormed onto the scene by releasing a cloud of interface and brand-related visual clutter in a nondescript kitchen. His short film Augmented (hyper)Reality: Domestic Robocop proposed a sardonic endgame for augmented reality (AR) and showed it from point of view of a future consumer, who was somewhat empowered but mostly beleaguered by the tyranny of corporate logos and superfluous
![Too Much Information – Keiichi Matsuda’s vision for augmented and mixed reality](https://cdn-ak-scissors.b.st-hatena.com/image/square/7a6886c54ee36281d0bce37f22af4c3fc05d72b0/height=288;version=1;width=512/https%3A%2F%2Fwww.creativeapplications.net%2Fwp-content%2Fuploads%2F2016%2F06%2Fhyper-reality_07-e1465243833427.jpg)