Data is an ingredient, not a strategy. Impactful campaigns by Audi, Diageo and PetPace show how brands can look beyond the obvious. Deep analytics married to creative thinking – taking in everything from Peruvian pets to pre-dinner drinks – can help marketers use data to build human stories that drive conversions.

Turn your mission into an inspiring, lasting movement

7 Landing Page Tests You Can Run Tomorrow! For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds go wild for this type of session, I’ve decided to use this space to focus on effective landing page elements and provide several examples thereof. #1 Use Credibility Indicators Include credibility indicators on your l

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