Todd Wasserman was Mashable’s Business and Marketing Editor. Todd has been writing professionally for over 20 years. From 1999-2010, he covered the advertising and marketing industry for Brandweek, which promoted him to editor-in-chief in 2007. Prior to that, he wrote for the now-defunct Computer Retail Week and various daily newspapers including the Herald & News in Passaic, N.J., and the Registe

Taylor Casti was an Editorial Intern at Mashable's New York City headquarters. She graduated from the University of Pittsburgh at Johnstown with bachelors degrees in Secondary Education and English Literature and is now pursuing a Masters degree in Publishing at New York University. Previously, she interned at Random House Digital and worked as a high school English teacher in Pennsylvania. In her

Know your audience: it's basic marketing 101. (In fact, it's probably the first lesson of the first class.) Who is buying or utilizing your product, service or platform? Even businesses that don't meticulously record this information are at least aware of their customer base -- it's simply common sense. Take, for example, the following scenario: Your brand is a high-end line of women's footwear wi

Steve Rosenbaum is the CEO of Magnify.net, a filmmaker and documentarian. You can follow him on Twitter @magnify. You've heard the buzz word -- curation -- being thrown around like it's a gadget we all know how to work. In reality, good content curation isn't as simple as pushing a share button. It's actually a combination of finding great content and following some simple best practices on how to

Brie was a Web Culture Intern at Mashable. Before joining the Watercooler team, she interned at Macworld, which only strengthened her relationship with her MacBook Pro. Brie is a rising senior at Vassar College, where she majors in Media Studies with a correlate in Women's Studies (and unofficially, GIFs). Among other publications, her writing has appeared on Teen.com, Crushable, and Lovelyish.com

Emily is a former Tech Reporter for Mashable, where she covered apps, gadgets and news from the San Francisco office.Before joining Mashable her work appeared on a number of sites including Reuters, Macworld, Business Insider, and USA Today.A craft beer enthusiast, when she's not tinkering with new gadgets Emily can often be found checking out the latest from local breweries (and occasionally tryi

Lorenzo Franceschi-Bicchierai is a reporter at Mashable's New York headquarters, where he covers cybersecurity, tech policy, privacy and surveillance, hackers, drones, and, more in general, the intersection of technology and civil liberties.Before Mashable, Lorenzo was an intern at Wired.com, where he wrote for Danger Room, and Threat Level.A recent graduate of Columbia's Graduate School of Journa

Elisha Hartwig is the Manager of Creative Strategy in Mashable's London office where she researches and writes branded content on topics ranging from emerging technology to best practices for small businesses. She graduated with degrees in both English literature and Spanish literature from the University of Oregon. After graduation, she moved to Madrid for one year where she taught English, and a

Bob is an Illustrator working out of Mashable's New York City office. He joined the team in September 2012 as an editorial intern. Bob has also been a contributor to Greatist.com and NewYork.com. He graduated from the University of Nebraska-Lincoln in 2011 with a bachelor's degree in news-editorial journalism.Bob likes comic books, GIFs, and GIFs about comic books.

Elisha Hartwig is the Manager of Creative Strategy in Mashable's London office where she researches and writes branded content on topics ranging from emerging technology to best practices for small businesses. She graduated with degrees in both English literature and Spanish literature from the University of Oregon. After graduation, she moved to Madrid for one year where she taught English, and a