A few months ago Google Analytics released an awesome new feature – Custom Variables. If you’re new to custom variables, you should read the official Google help page: http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html And check out the webinar they did recently: http://www.youtube.com/watch?v=UmQTfqmoSyk While custom variables are great – you only get 5 of them, or