5 reasons social media is a waste of marketing dollarsPrev. [Title for Previous Page] Next [Title for Next Page] May 18, 2011 A lot of smart, creative people make a compelling case for social media marketing and encourage brands to shift more money into such activities. But the latest news from some of social media's business pioneers challenges the very assumptions upon which those decisions are based. Old Spice's YouTube videos didn't impact sales
iMedia Connection: - Rebranding American education
