The Sparrow ProblemThe Sparrow Problem We’ve all read stories about and been enthralled by the idea of App Store millionaires. As the story goes… individual app developers are making money hand over fist in the App Store! And if you can just come up with a great app idea, you’ll be a millionaire in no time! That may seem a bit hyperbolic, but that is honestly the way the public perceives success in the App Store. I
