Kaboom! iOS and Android International Installed Base Expansion
In 2007, Apple and Google started a mobile computing revolution. Over the last four years, adoption of this new class of smartphone has been unprecented. With powerful devices, conneced to broadband networks and rich digital stores, an app economy was quickly built on top of it. Beginning last year, Flurry observed that consumers using apps began expanding beyond early-adopting U.S. and Western
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