UX Testing and Cultural Preferences
Five things to consider when designing for multinational brands and translating global user experiences for local cultures. In web marketing, there is a push towards ever more granular data. One manifestation of this is the trend towards personalization. Whether it’s behavioral ad re-targeting, or dynamic content-serving based on past purchases or other data, marketers are better able to act on cu
Framework for Designing for Multiple Devices
Designing for multiple devices involves much more that simply resizing content to display on different screens. It must be truly viewable and usable across screens. We have to determine how our content changes from one screen to the next; more specifically, we have to control how this content gets resized, even to the extreme of accounting for both portrait and landscape orientations. To do this,
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