For instance, applications rely on a mix of scented widgets for viewing and interacting with facet values, and some shift facet selectors to the top or right rather than the left. Presenting facets along the top draws added attention to the narrowing facility. Given massive result sets, this is an effective way to highlight the data structure and draw users into filtering. Top placement may someti
1. Start with user needs Service design starts with identifying user needs. If you don’t know what the user needs are, you won’t build the right thing. Do research, analyse data, talk to users. Don’t make assumptions. Have empathy for users, and remember that what they ask for isn’t always what they need. Why we care more about effectiveness than efficiency or satisfaction by John Waterworth 10 ti
In using eyetracking to evaluate the usability of search forms for my previous article for UXmatters, “Evaluating the Usability of Search Forms Using Eyetracking: A Practical Approach,” we discovered much interesting data. I’ll provide an in-depth analysis of that data here. Please note that our ad-hoc test setup didn’t resemble real-world conditions. Since I had to properly measure saccadic activ
With this article, we’re introducing our new column—Breakthrough Application Design—Designing game-changing experiences. In this column, we’ll discuss innovative approaches to application design that are based on our personal experience in the trenches. How can it be that so many digital products fail deliver any inspiration when so many technology and digital media companies spend millions of dol
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Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency. Emotional design has become a powerful tool in creating exceptional user experiences for websites
Five things to consider when designing for multinational brands and translating global user experiences for local cultures. In web marketing, there is a push towards ever more granular data. One manifestation of this is the trend towards personalization. Whether it’s behavioral ad re-targeting, or dynamic content-serving based on past purchases or other data, marketers are better able to act on cu
画像の課題は解決されつつある 先日 Web担当者 Forum で、レスポンシブ・ウェブデザインの功罪とモバイルファースト という記事が掲載されました。Media Queries を活用するなど実装のための概要を説明した上で、非表示だけど読み込まれているから膨大な画像素材が存在する PC サイトのレスポンシブデザインは不適切であると書かれています。 現存の Web サイトを Media Queries だけでレスポンシブ・ウェブデザインをするのであれば、Web担当者 Forum での指摘は間違っていませんが、実際のところレスポンシブにデザインすることは、Media Queries による対応だけではありません。例えば、画像の表示のさせ方を工夫すれば、記事で指摘している課題はある程度解決できます。Web担の記事からもリンクされている CSS Rador でも取り上げられている解決策もありますが
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