A few weeks ago I presented at the Google Developer Summit in London, where members of the Google Developer Relations team discussed several ways to use our tools to their best.
The democratization of data within organizations over the last few years has put data even more under the purview of marketers. This shift has created a necessary discipline in digital intelligence: data storytelling.
FEATURED We’ve moved. For new posts about enterprise products, check out the new Google Marketing Platformblog. For information on free products, follow our new Google Analytics products blog. Don’t worry: We’ll still keep this blog around in case you want to check out past posts.
The following is a guest post from Rachelle Maisner, who recently transitioned from Sr Analyst to Account Manager at Digitaria, a Google Analytics Certified Partner. New analysts have it easy these days. Back in my day, we have to walk uphill in the snow both ways to get decent enough web reporting.
Watchfinder is a leading UK retailer of premium, pre-owned watches. The company was founded in 2002 as an online-only store selling watches from more than 80 premier manufacturers.
The Power Of Segmentation And Mobile App Analytics
Storytelling with data using Measureful and Google Analytics
8 Custom Reports from the Google Analytics Solutions Gallery
Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics
Using Universal Analytics to Measure Movement
Zillow uses Google Analytics Premium to make data-driven decisions