Phew! You did it. You made it through the big sales call you’ve been prepping for all week. You prepared appropriately, executed on your plan, and you feel like you’ve moved the relationship forward. Now what? A salesperson’s job doesn’t end once the sales call ends.
The democratization of data within organizations over the last few years has put data even more under the purview of marketers. This shift has created a necessary discipline in digital intelligence: data storytelling.