NM Incite, a Nielsen/McKinsey Company, worked with Nielsen to try to better answer that question. In the study, NM Incite and Nielsen were able to find a statistically significant relationship that shows a correlation between online buzz and TV ratings. This correlation takes place throughout the TV show season, though the impact online buzz can have on ratings can vary based on a season's timelin
![Study Shows Correlation Between Social Buzz and TV Ratings](https://cdn-ak-scissors.b.st-hatena.com/image/square/7bfdfb31a46b3dd9d8057f1230246e4454fd562b/height=288;version=1;width=512/https%3A%2F%2Fhelios-i.mashable.com%2Fimagery%2Farchives%2F02dcDNin9ShLdLmGYZiLSAn%2Fhero-image.fill.size_1200x675.v1647020304.jpg)