With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App
![How to improve App Store Search Rankings with Mobile SEO...for Beginners](https://cdn-ak-scissors.b.st-hatena.com/image/square/404a174ce708fc3a328a908c08901ff5aaa6e34d/height=288;version=1;width=512/https%3A%2F%2Fcdn.slidesharecdn.com%2Fss_thumbnails%2Fsearchmaneducationalv1120801-120801004042-phpapp01-thumbnail.jpg%3Fwidth%3D640%26height%3D640%26fit%3Dbounds)