The market for business analytics software grew 14 percent in 2011 and will hit $50.7 billion in revenue by 2016, according to market research firm IDC. And, that segment will grow at a 9.8-percent-a-year clip until then, IDC predicts, driven in part by the current hype around big data. The renewed importance of analytics software comes as the idea of big data has opened companies’ eyes as to the