What Does ‘Big Data’ Mean and Who Will Win? Michael Stonebraker 2 The Meaning of Big Data - 3 V’s • Big Volume — Business stuff with simple (SQL) analytics — Business stuff with complex (non-SQL) analytics — Science stuff with complex analytics • Big Velocity — Drink from the fire hose • Big Variety — Large number of diverse data sources to integrate 3 Big Volume - Little Analytics • Well addresse