Behavior ModelOver 1,000 academic publications reference the Fogg Behavior Model. Check it out here on Google Scholar. The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing. The Fogg Behavior Model (FBM) makes it easier to understand behavior in
