Improving Experimentation Efficiency at Netflix with Meta Analysis and Optimal StoppingBy Gang Su & Ian Yohai From living rooms in Bogota, to morning commutes in Tokyo, to beaches in Los Angeles and dorms in Berlin, Netflix strives to bring joy to over 139 million members around the globe and connect people with stories they’ll love. Every bit of the customer experience is imbued with innovation, right from the very first encounter with Netflix during the signup process — whether it
