We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
As the debate about the Stop Online Piracy Act (SOPA) rages on from Silicon Valley to Washington DC, a number of the technology industry’s most influential leaders have come out against the proposed legislation, which would give the government and private corporations unprecedented powers to remove websites from the internet for any alleged copyright infringement. On Thursday, I interviewed Tim O’
America has been extremely worried about the loss of manufacturing to China. Seduced by subsidies, cheap labor, lax regulations, and a rigged currency, American industry has made a beeline to China. But the tide may soon turn. New technologies will likely cause the same hollowing out of China’s manufacturing industry over the next two decades that the U.S experienced over the past twenty years. Th
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
Brian Carter is author of The Like Economy: How Businesses Make Money With Facebook and co-author of Facebook Marketing: Leveraging Facebook's Features For Your Marketing Campaigns. He is a keynote speaker, trainer and consultant. Facebook, with its 800+ million users, presents a huge opportunity for business. But the first question people ask is, "Can it really generate money?" If you've read any
Google: Sorry, Twitter, We Don't Index the @ Symbol Twitter argues that by promoting Google+ in search results, Google isn't providing the most relevant social results. Meanwhile, Google has implied it would promote more pages from Twitter if it had adequate permission to do so. Twitter general council Alex Macgillivray then tweeted an example of why he thought Google's new results were inefficien
4 Short-Form Blogging Networks Perfect for Customer Engagement [img src="http://passets-cdn.pinterest.com/images/big-p-button.png" caption="" credit="" alt=""] Brands use Tumblr to create a community and to build a following fast with its quick and easy setup, seamless tagging and sharing capabilities. Existing brands also use the short-form blog to breathe life into content through a host of mixe
[読了時間:3分] 米Facebookは、Facebook上で利用できる音楽アプリを友人が利用していれば、その友人が聞いている曲を同時に聞きながらチャットできる機能を実装したと発表した。ただ日本ではまだしばらくは正式に利用できないもよう。 Facebookの公式ブログによると、画面の右端の下半分のチャット可能な友人のリストとのところに、Facebook上の音楽アプリを利用している友人がいれば、音符マークが表示される。そこにマウスオーバーすれば、ポップアップ風のウインドーが表示され、友人が聞いている楽曲の曲名が表示される。またそこにある「Listen with」と書かれたボタンをクリックすれば、その曲を友人と同時に聞くことができるようになっている。曲を最初から聞くのではなく、友人が既にサビの部分を聞いていれば、その部分から始まる。完全同期で、友人と音楽を楽しめるわけだ。 現在利用できるのはF
Privacy Watchdog Complains to FTC: Google's Social Search is Unfair Privacy watchdog EPIC filed a complaint with the FTC on Thursday, saying that Google is using its search engine to create an unfair advantage for its social network. The report says Google is highlighting results from Google+ at the expense of pages that might be more relevant. "For example," EPIC executive director Marc Rotenberg
A small company in Arkansas is showing an unexpected side to Apple's voice-based intelligent assistant Siri. This YouTube video shows various home appliances being controlled via voice command on the iPhone 4S, from adjusting the thermostat and light dimmers to turning on Blu-Ray DVD players. Little Rock-based Carnes Audio, which custom installs home automation systems, created its own promotional
[読了時間:1分] 雲の中に浮ぶEvernoteのアイコンを指差すスーパーウーマン風の女性。この画像を見ただけでは何のことかわからないかもしれないが、リュウドのUSBメモリー型ボイスレコーダー「VoiceGate」(ボイスゲート)のパッケージである。 ただのボイスレコーダーではない。パッケージイラストのごとく、録音した声が、自動でクラウドサービス「Evernote(エバーノート)」上にアップロードされるという凄モノなのだ。しかも価格はリュウドのAmazon.co.jp直営店で3800円。ボイスレコーダーとUSBメモリー両方を購入するよりも安い。 気になるコトは全て声でメモ、USBポートに接続すれば自動アップロード 一般的なボイスレコーダーのように細かいボタンや液晶ディスプレイなどはゼロ。スイッチをONにしてインジケーターが青色に点灯したら録音開始、スイッチをOFFにすれば録音終了だ。専用ソ
Diane Greene has joined the board of directors of Google, (s goog) the Mountain View, Calif.-based company announced today. Greene was the CEO of VMware but was replaced by current CEO Paul Maritz a few years ago. Greene, who was the co-founder of VMWareVMware, is quite plugged in to the Silicon Valley ecosystem. She is super smart and is probably one of the better board appointments. Good move by
The second annual online Google Science Fair competition is getting even more global this year, allowing teenagers between 13 and 18 to submit entries in 13 languages for projects that could make a practical difference in the lives of a group or community. Touted as the world’s largest online science fair, the competition launched in 2011 and raked in more than 7,500 entries from more than 90 coun
The researcher found that Bing's rise that month, to 15.1%, was due mostly to a 0.6% drop in Yahoo's market share. The rankings come after Bing tied Yahoo in November. Nevertheless, it's cause for celebration among the team behind the three-year-old search engine at Microsoft, which powers Yahoo search. Last year at this time, Bing's share was 12% vs. 16% for Yahoo. Bing's growth is a reflection o
Among the expected rows of new televisions, computers, phones and tablets at the Consumer Electronics Show is a growing number of health gadgets. These vary in form and function, but nearly all of them share some common elements: connectivity, mobile applications and social aspects. These devices are no longer the domain of the geeks and early adopters but are hitting their mainstream stride as pr
The phrase "hyperlocal search" emerged when PC users searching for local information on engine sites such as Google were connected to the latest information, news and deals for that area. But now with rise of smartphones and tablets that integrate geo-location technology such as GPS to help users locate what’s around them, the term has evolved into what industry experts are calling Social Local Mo
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
SOPA, intended to punish copyright infringement on the web, has caused quite a stir in the Internet community. Thousands of people, including tech giants such as Facebook and Google , have opposed the bill, saying it would effectively censor the web and place unfair demands on content providers -- who would be responsible for all copyright infringements on their site, even if those infringements w
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
Users, that is. Having passed the $1 billion revenue mark some time ago, Facebook is now closing in on 1 billion users. The company claimed 800 million users in September, so it's not surprising that claiming membership of one-seventh of humanity is now within the social network's grasp. According to Gregory Lyons, a senior analyst at iCrossing, Facebook will reach the milestone in August. Using l
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
Microsoft’s (s msft) patent licensing machine is back in action, lining up another Android (s goog) maker: this time, LG. The Korean manufacturer signed a patent agreement providing coverage for tablets, phones and other devices running the Android or Chrome OS. Details and financial arrangements of the agreement were not released although this is likely a royalty deal similar to others that Micro
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