We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
Antisec Leaks 1,000,001 UDIDs From A Trove Of 12 Million Allegedly Stolen From An FBI Laptop Hacker group Antisec has released 1,000,001 pieces of data related to Apple’s UDID identification scheme. This data, if cross-referenced with Apple’s developer resources, could potentially identify a unique user’s geographic location and other specific information. In fact, the database does contain device
Amazon (s AMZN) has entered a new deal with movie studio joint venture EPIX that will let Prime members watch new movies like The Hunger Games, The Avengers and Iron Man 2 for free on Prime Instant Video. Previously, Netflix (NFLX) had exclusive rights to EPIX recent releases. EPIX, which includes a premium TV channel and video-on-demand service, is a joint venture from Paramount Pictures (s VIA),
The fact is, irresponsible social media conduct could potentially ruin your education and negatively impact your career, not to mention hurt others in the process. (And we're not just talking kids, either.) But most of those consequences are preventable, often with just a little foresight. We've pinpointed 12 social media mistakes that students should avoid at all costs, because after all, it's ne
After shutting down its Ovi Music subscription service in early 2011, Nokia(s nok) is re-playing the tune. On Tuesday, the Espoo, Finland company announced Nokia Music for Lumia devices in the United States, a free music streaming service with no registration required. Owners of the Microsoft(s msft) Windows Phone Lumia handsets simply download the Nokia Music app from the Windows Phone Marketplac
Donald Trump and his family business are set to stand trial in New York on Monday in a civil fraud case that could deal a major blow to the former U.S. president’s real estate empire. New York attorney general's fraud case against Donald TrumpAttacked by Trump, New York judge to weigh ex-president's fraud caseTrump's civil fraud trial in New York explained WorldcategoryKyiv brushes off US, Slovaki
In the fascinating emerging digital content battle between some of the UK’s biggest retailers, Tesco is again reaching in to its M&A pocket to tool up. The supermarket chain is acquiring Mobcast, a vendor of white-label e-book stores, for £4.5 million ($7.1 million) (RNS) to further fuel its own digital book ambitions. Mobcast was co-founded in 2007 by “Andy McNab”, the pseudonym for a secretive f
Too Tipsy (Or Too Lazy) For Metal Gear? Save Harry Is The Game For You Are you catching up on emails and the web after a couple blissful days (and a few beverages) during the Labor Day weekend? Has the extent of your keeping up on the news been reading tabloid dispatches of how the UK’s Prince Harry was recently caught partying a bit too hard in Las Vegas? Do you want to get your fingers back in t
BeFunky, a free app that can best be described as Instagram-meets-Photoshop, lets you do seriously funky stuff with your personal photos. BeFunky, a free app that can best be described as Instagram-meets-Photoshop, lets you do some seriously funky stuff with your photos. Today, it launches its Instagram competitor to the U.S. market: a free photo-editing tool for Android and iOs. Tekin Tatar, the
"Call Me Maybe" wasn't the only summer song this year. These songs were some of our summer favorites here at Mashable. We love music year-round, but the perfect song is especially timeless on the perfect summer afternoon. You probably spent many a summer day rocking out to "Pumped Up Kicks" by Foster the People last year or "California Gurls" by Katy Perry in 2010 -- whether you admit to it or not
Kickstarter Project Makes Spectrometers Affordable for Citizen Scientists [brightcove video="1821387180001" /] Citizen scientists can test local bodies of water, soil and household products for contaminants with a new breed of spectrometers. Spectrometers are widely used by astronomers and chemists to identify unknown materials. By making the tool more accessible, an open-research community called
Twitter Is Looking For A Data Editor To, Um, Tell Compelling Stories Based On Its Data Twitter has a fair number of open jobs available, but this one caught our eye: The startup is looking for a data editor to make sense of and tell stories around its user data. According to the job listing, the ideal candidate will be able to create “clear and insightful data-driven case studies” using Twitter’s
Y Kant Junior Fbricate Smiknduktrs: Tinkermite Tablet Teaches Kids The Basics Of Hardware Design Modern parents will recognize the dilemma: we want our children to learn about hardware engineering and design at birth but we don’t want them using soldering irons until they can keep their heads upright and/or develop gross motor skills. What’s a parent to do? Enter Tinkermite, a Kickstarter project
Watch Out, Big Dog: Swiss University Builds An Improved Quadrupedal Robot Big Dog is the huge quadrupedal robot that stomped its way into our hearts a few years ago with its wild gait and hydraulic whine. Now, however, there’s a new Dog in the mix, the StarlETH, a smaller robot made at ETH Zurich. This guy may be tiny but he’s uniquely suited to running through and over obstacles and in environmen
Bruce Willis Isn’t Suing Apple Over iTunes Music Ownership Rights Earlier today, there was a rumor that Bruce Willis was considering to sue Apple to clarify who owns content downloaded from iTunes. The U.K.’s Daily Mail reported – and as with all things involving British tabloids, you should take this with a grain of salt – that Willis “is said to be considering legal action against technology gia
Runa Capital Puts $5 million Into Education Platform With Expansion Plans Russia’s Runa Capital has announced a $5 million investment into Dnevnik.ru, an educational platform in Russia. Dnevnik wants to expand the platform into the EU, China, Israel, the US and develop a system of cataloging and distributing educational content under its more recognisable brand of ClassedIn. Aimed at teachers, sch
Another day, another massive wad of cash flying Rocket Internet’s way. This time it’s JP Morgan again, putting somewhere between $40m-$80m into the Samwer Brothers’ Lamoda fashion site. Lamoda is of course a Russian version of Rocket’s Zalando, which is in turn a clone of Zappos. JP Morgan has already invested in Zalando (figure unknown) and the Brazilian version, Dafiti ($45m), and is fast becomi
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