Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing In this series titled “Defining a growth hacker”, I am exploring the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers. This is the second post the series, which outlines the ways growth hacking changed marketing. You can find the first post, “Defining A Growth Hacker: T
Getting Into The Groove: A Few Hours In At The Disrupt SF 2012 Hackathon [TCTV] As this is being published, it’s just after midnight at the Disrupt SF 2012 Hackathon, and programmers are elbows deep into their projects (or perhaps in the middle of a well-deserved nap) with a very limited amount of time left to finish them off and polish them up for on-stage presentations Sunday. It may be hard for
How RelayRides’ GM-OnStar Partnership Unlocks Doors — And A Potential 15M Cars For Its Fleet Pardon the pun, but peer-to-peer car-sharing service RelayRides is on a roll. In March, the startup expanded beyond its first two regional markets — Boston and San Francisco — and made its marketplace available nationwide. Part of the reason it could do that is a partnership with GM and the automaker’s OnS
Every Disrupt we like to walk around the hall and meet with the uber-cool hackers who have dedicated their lives to making cool stuff in less than a day. We cornered five hackers and asked them what they were working on, what their biggest problem has been so far, and who would they consider a hacker hero. Their answers appear below, uncensored, unadulterated, and completely candid. Claus C. Mober
AirBridge Promises to Seamlessly, Wirelessly Connect Your iPad and TV [brightcove video="1828048181001" /] Ever dreamed your TV could mirror exactly what you're looking at on your iPad without having to connect it physically? That dream is closer to becoming reality thanks to a new Kickstarter project called Airbridge. Airbridge is a hardware add-on for Apple devices that will allow you to stream
RetroUI Lets You Switch From New Windows 8 OS to Classic Desktop [brightcove video="1829751759001" /] Daunted by the missing start button in Windows' latest operating system? A new software called RetroUI helps you bring back the classic user interface. Windows 8 computers running the tool will log directly into an old-school Windows desktop, complete with a start menu and taskbar. Users can then
As far as cars go, the Infiniti JX35 is a pretty smart cookie. Try to back up into somebody or something (a task you’d have to be a complete moron -- or an unwise journalist -- to actually pursue), and it beeps, switches the large dash display to a view of a rear-mounted camera, and, if all else fails, hits the brakes for you. The JX35 isn’t quite an uncrashable car (its tech is understandably foc
If you’re wondering why the Spotify desktop software has hardly been updated in a year, it’s because the company is preparing to launch a completely overhauled browser-based version of its streaming music service, multiple sources confirm. Along with moving to the web, the redesign will focus more on discovery, including following the listening habits and playlists of influencers in addition to yo
If you’re using non-Retina-ready apps like Word and you’d like to see things in a clearer light, there’s an app for that. Retinizer is a very simple app that allows you to update standard Mac applications to support Retina displays. Mostly this means that the fonts are much sharper but icons and UI elements are often still fuzzy. For example, Word looks much better after Retinization although the
Instagram For Video—Massive Market Opportunity, Yes! Done Right, No! Editor’s Note: The following is a guest post by Peter Csathy, President & CEO of online video technology company Sorenson Media. Csathy previously served as CEO of video chat company SightSpeed (acquired by Logitech) and as President & COO of online music pioneer Musicmatch (acquired by Yahoo!). Oh, to become the Instagram for vi
It has already been a busy year for OpenStack, the open source cloud operating system created by NASA and Rackspace (s rax). Service providers are trickling in with OpenStack support, just as startups and established software vendors are racing to release their OpenStack distributions. There are more than 190 companies signed up as community members of OpenStack. For corporate strategists that are
If you’ve been paying attention at all, you know that the next iPhone is right around the corner. Apple has sent out invites to a September 12 event — that’s on Wednesday, by the way — just as we’ve long expected. The event is to be held at the Yerba Buena Center for the Arts, which just so happens to be located right next to the hotel we’re staying at for Disrupt (Hackathon begins today, by the w
Based on its traction in the mobile development world, in-app advertising is the best option we have. But if that is the case, why hasn’t it taken off yet? Analysts have said that mobile advertising is a $20 billion opportunity this year in the U.S. alone, but according to even the most optimistic reports, global mobile ad spend in 2012 didn’t even reach $7 billion. Some claim that mobile advertis
Editor’s Note: This guest post was written by Bob Lisbonne, CEO of in-image advertising company Luminate. He was previously a General Partner at Matrix Partners, and worked at Netscape Communications, where he was the senior vice president and general manager of its browser division. Images shock, delight, inspire and provoke. They grab our emotions in ways that text simply cannot. Would Facebook
Back to school for the kids, and back to work for the adults -- hopefully it's been a good summer. Well, we know the shortened week after a holiday weekend can go by in a blur. Plus, you might have been busy following the Democratic National Convention or the start of the NFL season. If this is the case, and you haven't had time to read up on digital resources that could enrich your day-to-day lif
Does size matter? If you're trying to raise money for your hobby project from your Internet peers on Kickstarter, then yes, it does. Does size matter? Apparently so — at least when it comes to getting your big idea funded by strangers. New York, Los Angeles, and San Francisco, three of the most populated metropolitan areas in the U.S., are the top three Kickstarter cities in America when it comes
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
Editor’s Note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of the leading game design blog What Games Are, and consults for many companies on game design and development. You can follow him on Twitter here. If you really want to become a hated figure in GamerVille, predict the doom of single player games. Say something about how they will fall before some form of mul
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