We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
Voice The Next Web introduces 12 local Startup Awards to celebrate entrepreneurship across Europe Startup founders and investors across the world love The Next Web, and we love them right back. Today, we’re introducing a new initiative called Startup Awards, in an effort to celebrate entrepreneurship anywhere – though we’re starting in Europe. As you may have heard, we have also partnered with the
Driving zero emission transport The automotive powertrain and energy landscape are going through their biggest transition in a generation. Consumers are pushing for more sustainable power and energy storage options. Governments are facing pressure to respond with demanding targets and regulations. Fuel cells - containing components such as our membrane electrode assemblies (MEAs) – will be part of
Driving zero emission transport The automotive powertrain and energy landscape are going through their biggest transition in a generation. Consumers are pushing for more sustainable power and energy storage options. Governments are facing pressure to respond with demanding targets and regulations. Fuel cells - containing components such as our membrane electrode assemblies (MEAs) – will be part of
Weak Wi-Fi is a fate worse than death. Not really, but it's pretty annoying. Thick walls and metal objects can mean the difference between streaming Netflix and '90s dial-up. Fortunately, our friends at Hack College have illustrated a way to make use of all the empty beer cans piling up around your bed. The technique as been tested with positive results.
YouTube has introduced YouTube Capture, an iOS app that lets you shoot videos and then share them on social networks. The app, which is set to go live Monday afternoon, will make it easier to upload videos from your iPhone. Features include color correction, stabilization and editing. You can also add free background music from YouTube and write a caption. The app also reminds you to rotate your p
Online investment platform FundersClub closes its first fund, raising $500K for video startup Virool. Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Crowdfunding platform FundersClub officially closed its first fund, raising more than $500K for fellow Y Combinator startup Virool. FundersClub has been in the press a lot
An curved arrow pointing right. Share The letter F. Facebook An envelope. It indicates the ability to send an email. Email A stylized bird with an open mouth, tweeting. Twitter LinkedIn An image of a chain link. It symobilizes a website link url. Copy Link An icon in the shape of a lightning bolt. Impact Link We are in the post-PC era, and soon billions of consumers will be carrying around Interne
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