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Biasに関するnash-bridgesのブックマーク (1)

  • 渠偲灰楮猿偲楮瑯畴呉

    If you think you can predict what you will like, think again. When people try to estimate how much they will enjoy a future experience, they are dependably wrong, according to research by Harvard psychologists — and the reason is something they call "attentional collapse." When we imagine future experiences, we tend to compare them with alternative experiences — experiences we've had in the past,

    nash-bridges
    nash-bridges 2008/03/05
    cf. Influence: The Psychology of Persuasion: Robert B. Cialdini
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