Slack’s $25 Billion Dollar Secret Sauce“So what’s the secret behind Slack? What did you guys do that was so special?” the voice crackled over my car’s Bluetooth, “I want you guys to do whatever you did for them.” I was on a call with a prospective client, the CEO of a successful SaaS app who wanted to hire us to redesign his product. I launched into a story that I’ve told hundreds of times. I’ve been asked this question almost every da
