IN THE BEGINNING was FIR, AKA Fahrner Image Replacement (note that one of the following links returns a 404): The Daily Report’s 2003 redesign uses (and our book explained) an image replacement technique intended to combine the benefits of accessibility with the power of graphic design. We christened this method Fahrner Image Replacement (FIR) in honor of Todd Fahrner, who first suggested it to us