Home » Universities » Driving Higher Ed Engagement With Multi-Segmented Campaigns & Unified Branding For higher education marketers, reaching students and alumni can be challenging, and with the major changes in technology and marketing that took place during the COVID-19 pandemic, making impactful impressions that drive engagement may seem precarious. Younger generations are compelling institutio
![Driving Higher Ed Engagement With Multi-Segmented Campaigns & Unified Branding](https://cdn-ak-scissors.b.st-hatena.com/image/square/81175fd21252e9ab42186a43bd637fc1f8cb933c/height=288;version=1;width=512/https%3A%2F%2Fmyemma.com%2Fwp-content%2Fuploads%2F2023%2F04%2F2023_EM_BAU_blog_higher-ed-segmentation_thumbnail_600x328.jpg)