How Often Does Google Rewrite Meta Descriptions? (New Data Study)
That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page. If you’ve spent time crafting an enticing meta description, this can be annoying. But how often does it happen? To find out, we compared hardcoded meta descriptions with the actual Google desktop snippets for 20,000 keywords. But first, an intere
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