Ex-Google Search head worried his team was 'too involved with ads'
Search Engine Land » PPC » Ex-Google Search head worried his team was ‘too involved with ads’ Ex-Google Search head worried his team was ‘too involved with ads’ Google declared a Code Yellow in 2019 when it looked like the company might not meet quarterly search revenue goals. Ben Gomes had concerns. Google declared a “Code Yellow” after user queries slowed in February 2019 to find out why. Ben Go
Crawlers, search engines and the sleaze of generative AI companies
Search Engine Land » SEO » Crawlers, search engines and the sleaze of generative AI companies Crawlers, search engines and the sleaze of generative AI companies AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do? The boom of generative AI products over the past few months has prompted many websites to take countermeasur
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
Search Engine Land » SEO » 7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google 7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works. It’s rare to hear about the inner workings of Google’s rankings, new products and algorit
How Google uses NLP to better understand search queries, content
Search Engine Land » SEO » How Google uses NLP to better understand search queries, content How Google uses NLP to better understand search queries, content Learn the role that natural language processing plays in making Google search even more semantic and context-based. Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based s
Google Forecloses On Content Farms With "Panda" Algorithm Update
In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. Now the company is delivering, announcing a change to its ranking algorithm designed take out such material. New Change Impacts 12% Of US Results The new algorithm — Google’s “recipe” for how to rank web pages — starting going live yesterday, the compa
Google search quality raters guidelines updated today
Google search quality raters guidelines updated today Google refined the YMYL content, added clarifications on low quality pages and more on EAT. Google has updated its search quality raters guidelines today, this is an update from the October 2021 update. You can download the full 167-page PDF raters guidelines over here. This version has refreshed language in the new overview section, a refined
1-star review attacks plague restaurants on Google
1-star review attacks plague restaurants on Google Google is aware of the issue and has advised business owners to flag the reviews or contact Google support to get them removed: Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for restaurants and then emailing saying that they have to send them
Why entity search is necessary for SEO success
Why entity search is necessary for SEO success Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; the problem is always about discovery,” said Benu Aggarwal, founder of digital marketing agency Milestone Inc., in her presentation at SMX Next. The way Go
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
Search Engine Land » SEO » Google’s November 2021 core update hit fast and hard; here is what the data providers saw Google’s November 2021 core update hit fast and hard; here is what the data providers saw The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast. On November 17, 2021, Google began rolling out the November 2021
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
Search Engine Land » Platforms » Google » Google algorithm updates » Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries “There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding
Google algorithms vs Google penalties, explained by an ex-Googler
Search Engine Land » SEO » Google algorithms vs Google penalties, explained by an ex-Googler Google algorithms vs Google penalties, explained by an ex-Googler This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties. Since its inception, Google has made its way towards being the most sought after input box on the whole web. This
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