Bayesian Statistics and Marketing by Peter E. Rossi, Greg Allenby, and Rob McCulloch bayesm, an R package to implement models and methods in this book is now available on CRAN. bayesm contains datasets and code to implement many of the models in chapters 1-7 of BSM. Additional data and code for the case studies is given below: CS 1: A Choice Model for Package Goods xdata ydata run