Today I saw a familiar pattern on a website for an analytics product. The home page pitched the product, and then above the signup form there was a headline: “Sign up in seconds.” I see this all the time on signup forms and it makes me wonder: why did the designer put that there? My best guess is that they were trying to relieve some anxiety the customer might have. Like, “don’t worry, it’ll be ov
!["Sign up in seconds" ... and then what? – Signal v. Noise](https://cdn-ak-scissors.b.st-hatena.com/image/square/1f91276fa02ed89cc7b03af50253ad4a7c26a631/height=288;version=1;width=512/https%3A%2F%2Fs3.amazonaws.com%2F37assets%2Fsvn%2F909-sign_up_in_seconds.png)