How Different Cultures Understand TimeFigure 4.2: Carving up American time. Richard Lewis In the U.S. you have to make money, otherwise you are nobody. If you have 40 years of earning capacity and you want to make $4 million, that means $100,000 per annum. If you can achieve this in 250 working days, that comes to $400 a day or $50 an hour. With this orientation Americans can say that their time costs $50 an hour. Americans also talk
