Social networking behavior — endless repetitive page views, unvetted content — isn’t a great fit for traditional forms of online advertising. Early attempts to bring search or brand ads onto sites like MySpace (s NWS) and Facebook had pathetic results compared the trajectories of the sites’ popularity and attention. But now, a few years in, social media companies are starting to discover how to ad
Newly unveiled court documents show that ghostwriters paid by a pharmaceutical company played a major role in producing 26 scientific papers backing the use of hormone replacement therapy in women, suggesting that the level of hidden industry influence on medical literature is broader than previously known. The articles, published in medical journals between 1998 and 2005, emphasized the benefits
Wednesday, January 14, 2009Google’s Real Fight in China By Michael Liang Zhang & Yan LuoMichael Liang Zhang is the assistant managing editor of Global Entrepreneur magazine, where this article originally appeared in Chinese language in November 2008. Michael, whose own “20% percent project” is a blog focusing on Apple, followed Google China’s story for three years now and has interviewed many of G
The RIAA's announcement last week of an end to its P2P lawsuits in favor of working with ISPs to warn or cut off offenders was almost unanimously praised as a move in the right direction. There are a lot of "ifs" in the equation, however, and it appears that one small ISP has already stumbled upon the first: policing P2P users isn't cheap no matter who is waving the baton. Jerry Scroggin is the ow
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