What is “Growth Hacking” really?There is a lot of buzz around the new term "Growth Hacking", and many companies I know or have met recently are looking for a "Growth Hacker". I worry sometimes that this feels like a fad and people think "ooh, I will grow much faster if I can just find a magical unicorn growth hacker" or start to believe that you really can hack sustainable growth in any way. While I think it is fantastic that ma
