The dominant culture
Welcome back. Have you thought about subscribing? It's free. seths.blog/subscribe One of the great cartoons involves two goldfish in a tank talking to one another. One responds in surprise, “wait, there’s water?” When we don’t see the water, it’s a sign we’re benefitting from being part of the dominant culture. And since we’re not fish, we can learn to see the water and figure out how it is affect
Who is your customer?
Welcome back. Have you thought about subscribing? It's free. seths.blog/subscribe Rule one: You can build a business on the foundation of great customer service. Rule two: The only way to do great customer service is to treat different customers differently. The question: Who is your customer? It's not obvious. Zappos is a classic customer service company, and their customer is the person who buys
The last hardcover
Welcome back. Have you thought about subscribing? It's free. seths.blog/subscribe Today the Domino Project is publishing Sarah Kay's new book. It's a short poem, a great gift and a book I'm proud to publish by an author on her way to big things. I hope you'll take a look. Almost exactly a year after we started, Sarah's book is the last print book we'll be launching. Twelve books, twelve bestseller
How to get traffic for your blog
Welcome back. Have you thought about subscribing? It's free. seths.blog/subscribe My friend Fred, a talented blogger, asked me for advice the other day. Here's a partial answer, with a few apologies to Swift: (and when you're done with this list, feel free to read my post about shark attacks). Use lists. Be topical… write posts that need to be read right now. Learn enough to become the expert in y
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Marketing to nobody
