Jay-Z Dominates Clothing Industry With RocawearRocawear Clothing founded by Shawn "Jay-Z" Carter, Damon Dash, and Kareem "Biggs" Burke has become the premier Hip-Hop clothing line worldwide. It's an urban line that features many significant design first, and brought together by some incredible leaders in the Hip-Hop music industry. Shawn "Jay Z" Carter, Kareem "Biggs" Burke, and Damon Dash started