The psychology of waiting, loading animations, and Facebook Last Friday, I had the pleasure of speaking at Renaissance, an iOS developer conference in San Francisco, about the heightened importance of animation in iOS 7 and how animation can be used to improve usability1. One of the points that I discussed briefly was the use of loading animations to indicate status. Before I dig in, let me start
![Psychology of waiting and Facebook - Mercury Blog](https://cdn-ak-scissors.b.st-hatena.com/image/square/24598cff65c23c36d26e91e225011a430a27fe9a/height=288;version=1;width=512/https%3A%2F%2Fblog.mercury.io%2Fwp-content%2Fuploads%2F2014%2F02%2Ffacebook_loading_animation.png)