Startups, This Is How Design Works – by Wells RileyA guide for non-designers by Wells Riley. Format inspired by Jessica Hische. Originally published in 2012. Companies like Apple are making design impossible for startups to ignore. Startups like GitHub, Airbnb, Square, and Fitbit have design at the core of their business, and they're doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI? It’s so mu
