マス・コミュニケーション 研究における オーディエンス像の再構成 茜 拓也 茜 拓 也 AKANE Takuya RECONSTRUCTION OF MEDIA AUDIENCES IN MASS COMMUNICATION STUDIES AKANE Takuya abstract This study is an attempt to reconstruct "media audiences". I have surveyed the prescriptive theories of the current mass communication studies, "Frederick S. Siebert's four theories of the press","Denis McQuail's additional theories of the developme