Metaio has been working hard for 18 months on an augmented-reality (AR) “digital box” for Lego, the Danish toy manufacturer. After being tested in a few locations, the product is now hitting Lego retail stores worldwide, and with it, consumers get a 3D image of what the toy will look like once assembled. The idea is to hold up a box of Lego to a kiosk that consists of a webcam, a screen, and Metai