10 skills the PR pro of 2022 MUST have by arikhanson | Jun 12, 2012 A few months ago the good folks with the Puget Sound PRSA chapter asked me to keynote their PRSA Pro Conference on June 12. The topic they wanted me to speak to? What skills does tomorrow’s PR pro need to be successful? Perfect! A topic I’m both passionate about and know a thing or two about. After all, through my business and my